While the company’s plans and testing regiments for automated drone delivery service has dominated news content and raised concerns with the reality of FAA (un)regulated public airspace, the latest PR barrage facilitated by team Jeff Bezos, involved a Boeing ‘heavy’ aircraft tactfully tagged with sleek ‘Prime Air’ livery and graphics gently executing bank turns above Seattle’s Seafair celebration.
The 767 cargo model with a blue and white color theme garnered cheers from spectators on hundreds of boats and tens of thousands of spectators along the shores of Lake Washington waiting in anticipation of the US Navy’s F-16 Blue Angel performance, however the gesture of showmanship was superseded by the underlying reality of the company’s escalating shipping costs ultimately threatening sales profits.
In order to alleviate fiscal discrepancies, the company plans a counter-innovative move to acquire 40 aircraft on lease terms, including 20 from Boeing contractor Atlas Air. Atlas currently ferries 787 Dreamliner parts between South Carolina and Seattle with a guppy shaped iteration of the 747 known as the Dreamlifter. With a viable fleet of cargo planes, Amazon hopes to breach the competitive airborne freight delivery dominated by Fed-Ex and UPS.
Read the full article here.
VIDEO: A Prime Air 767 Delights The Boating Crowd