The obvious “hidden” monopoly that is the realm of Comcast may very well lose its vice grip of a stranglehold on the average household due to a recent power play by streaming giant Hulu. Through its Xfinity platform, Comcast is widely known as a Cable predator/provider in markets where virtually no alternative vendors exists for consumers, other than satellite delivery services. The business model is simple, sign a customer up for a “bundled” service package of internet, television and phone and gradually increase the monthly fees weighted with the services until the $50 original cost per month nears $150.
According to Forbes.com, in an unprecedented move in the streaming world, Hulu forged a megadeal and added the channels of ABC, ESPN, Freeform and Disney Channel from Disney and Fox, Fox Sports, Fox News, FX Networks and more from 21st Century Fox to its burgeoning line-up. Streaming providers such as Hulu, give customers the flexibility to receive content through an internet provider or phone/device data service network. If the company is able to land the Pac-12 Networks and other channels currently unavailable on the satellite networks, the potential impact of a large transition shift of users from cable to streaming is likely.
As well as free programming supported by live ad content, Hulu offers consumers an a la-carte approach in purchasing customizable programming. The scope ranges from a single program purchase or “pay as you go” to a countless range of paid viewing options. The website also produces original show content for exclusive distribution amongst its channels. Hulu also offers popular show clips and actualities and YouTube, allowing users to share their favorite moments with friends and contacts.
Read the full Forbes.com article here.
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