The eras have effectively coalesced into a butter melt of deviously scrumptious omelet featured on the training table of a 1980’s television talk show eagerly discerned by a pair of horned rimmed glasses and an attitude. Richard Simmons and his legendary micro-shorts indifferent to imagination would not approve. However, the oblivious herds of the younger generations indirectly facilitating the implementation of the Information Age, a campaign launched by the Chinese in promoting prestige through streaming media of gracefully acrobatic high divers plunging from the rarified air heights of manageable terminal velocity, the cutting-edge data is trickling out into the online domain through a slovenly display of high cholesterol stagnation not witnessed since the performance art movement of the 1970’s and the birth of sanction vasectomies written within the script of theater productions.
Social media monster of YouTube, a subsidiary of Alphabet Inc. and the retched wicked stepsister to Google, a once innovative platform and thriving bastion of creativity, now wallows with a limited scope of posts that are palatable. Similar to the fate of all online community organisms, the once torch bearer of modernity and the conveniently enthralling offers virtually nothing of intrigue and interest outside of the confines of the latest releases in pop-culture music, as so-called influencers such of Mr. Beast dominate the site. As for “factual” and balanced news, an oxymoron that never existed, end-users must practice discretion in distinguishing rainbow-infused unicorn myths from the fleeting, ostracized, and boring mechanism to the masses responding to stark reality. The future and survival of the mega-corporation is contingent upon the past, as the backlog of content is similar to television re-runs overdosing on Adderall, as repeat offenders cherish and reflect upon well-watched streams poignant and delicate memories contained within the wonderment of a snow globe.
The upside-down matrix of the content on YouTube sustains the business model according to various well-established and credible site tracking services however, brand name advertisers are choosing viral platforms such as China’s cash cow and terrestrial data collection spy domain of TikTok, where Americans are instantly transformed into treasonous spies through creating reckless and irresponsible posts. Through the magic of contrived stupidity that dwarfs the vacuity surrounding the Tide pod challenge, sophomoric engagement being a side-effect of enablement, overparenting and participation trophies, petting Hyenas is the latest rave for documented and undocumented numbskulls that is fostered by common core math.
With an infestation of bots and the :15-second attention span, YouTube has shifted from a speed of light zone of ingenuity to a vast archive encompassing a decade and half of history. While collecting a layer of silicon dust, the platform has not earned the distinction of being a metaphor for a time machine, though the promise of providing the basis for a nostalgic experience is verifiable, at least to those searching to embrace the past. This moderately disturbing phenomenon is a clear indication that the generations old and young enough to remember the days of pay phones and teletypes are susceptible to a digital addiction, in an ecosystem absent of descriptive language and the pillars of the five w’s, where interaction was a just a dime away.
Fact is still accessible throughout the relativistic velocities of the Information Age, however a reverse engineering approach is required to maintain a reasonable perspective, while keeping reality in clear sight. The surface level next-gen listless data of YouTube and other social networks may appear as innocuous but is ultimately coercive in propagating groupthink in a dizzying fashion of a broken record tightening a cyclical noose around the neck of society.